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To fulfill Chef Juanita’s dream of an upscale housewares shop and gourmet cooking school, she recognized the necessity of a design and marketing partner capable of delivering a remarkable big-brand customer experience.
To create a sophisticated housewares shop and gourmet cooking school brand package that included identity, stationery, retail packaging, and website to help attract the affluent local and traveler market.
• Company logo
• Company tagline
• Branding website
• Cooking school backend system
• Stationery package
• Retail package
• Promo / premium products
Coral Gables, FL
In her inspiring journey, Chef Juanita, a Cuban culinary virtuoso with a dream to create an upscale housewares shop and gourmet cooking school selected Royer Design to help create a shopping and learning experience that would attract the affluent local and traveler market. For Chef’s Corner, Royer crafted a tasteful brand experience, from logo to packaging to website, that perfectly complemented the sophistication of Merrick Park in Coral Gables, Florida.
Juanita’s vision of establishing a high-end housewares shop and gourmet cooking school came with its fair share of challenges. In a competitive retail landscape, she needed to create a distinctive brand image that would resonate with the discerning taste of her target audience. Additionally, she aimed to seamlessly integrate the retail and education aspects of her venture, allowing her to cross-market products with the school’s culinary courses. To realize her goals, she required the expertise of a seasoned brand marketer with the technical proficiency to build a custom website, complete with a cooking school registry backend and messaging system.
After the client embraced the name “Chefs Corner,” Royer designed a whimsical yet elegant logo that captured the essence of Juanita’s intended shopping and culinary experience. The logo became a visual representation of Juanita’s establishment, symbolizing her creativity and commitment to culinary artistry.
To facilitate seamless cross-marketing and capitalize on their premium housewares offerings, Royer designed and developed a custom website for Chef’s Corner. The website not only showcased the exquisite housewares collection but also featured a robust cooking school registry backend. This innovative feature allowed potential students to explore and enroll in the gourmet cooking classes, while effortlessly browsing and purchasing the very kitchenware they would be using during the courses. By integrating the housewares into the class experience and offering a convenient purchasing option on the website, Chef’s Corner expertly showcased the utility and quality of their products, encouraging attendees to invest in the premium cooking essentials. This creative approach not only enhanced the culinary journey of the students but also served as a powerful marketing tool, boosting sales and solidifying Chef’s Corner’s reputation as a trusted purveyor of gourmet products and instruction.
The Shops at Merrick Park, with their array of high-end anchor stores and bustling foot traffic, proved to be the perfect location for Chef Juanita to set up shop, offering an ideal platform to attract discerning customers and create a thriving culinary haven.
With Royer’s strategic guidance and branding prowess, Chefs Corner was able to stand out at Merrick Park. The successful integration of retail and education through the custom website enabled Juanita to capture the interest of aspiring chefs and culinary enthusiasts, establishing a loyal customer base.
The high-class brand image, fueled by the whimsical logo treatment, positioned Chefs Corner as a sophisticated yet approachable gourmet partner, setting her apart from competitors and garnering admiration from the discerning audience.
The seamless cross-marketing approach allowed Chefs Corner to capitalize on the synergies between their products and culinary courses, resulting in increased sales and heightened interest in their gourmet offerings.
Thanks to her partnership with Royer, Chef Juanita’s dream of an upscale housewares shop and gourmet cooking school marked one of Merrick Park’s early successes. By crafting a distinguished brand identity, a family of stationery and packaging products, and building a custom website for branding and class scheduling, Royer elevated the Chefs Corner shopping experience, helping garner attention from a community of passionate food enthusiasts eager to embrace the art of gourmet cooking.
The website was designed to emulate a captivating newsletter, featuring an enticing mix of content that included the latest news as well as the schedule and descriptions of upcoming cooking classes.